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MARKETING YOUR BUSINESS.

Creative Brand and Strategic Marketing to Grow Your Organization.

SO YOU CAN

GET DOWN TO BUSINESS.

Free Marketing Assessment

Uncover opportunities to enhance your current marketing efforts. Request a free assessment today.

Architecting the who, what, when, where, how, and why of your marketing program for maximum effectiveness, transparency and accountability.

Bright Point Strategic Marketing

Architecting the who, what, when, where, how, and why of your marketing program for maximum effectiveness, transparency, and accountability.

Strategic Marketing

Bright Point Capabilities

CAPABILITIES

Brand Strategy

Aligning customer interactions and face-to-market with the long-term vision and values of your company. So you can deliver on your brand promise.

Bright Point Brand Strategy
From strategy through implementation, Bright Point gets you down to business.

Marketing Management

Bright Point Marketing Management

From concept development to post-campaign analysis, planning each initiative down to the last detail. Because your business reputation is on the line.

Bright Point Experience Design

Experience Design

A methodology–based approach to enhance your existing customer experience or design new engaging interactions that delight customers.

Marketing Build-Outs

Bright Point Marketing Build-Outs

Identify the right mix of marketing tools and technologies to support your communication and awareness goals. For today and tomorrow.

Bright Point Special Projects

Special Projects

Need a one-off marketing project completed ASAP but already have your hands full? Turn your midnight marketing inspirations into a reality.

Bright Point Content Development

Content Development

What’s your point of view? Is it packaged & communicated effectively? Does it include a strong call to action to drive in-bound marketing opportunities?

Professional
Certifications

5+

1

Focus:
You

20

Years
Experience

Hello.

I’m Scott Lash. I founded Bright Point to help clients maximize their marketing potential.

 

With more than 20 years of branding, strategic marketing, and program management experience, I can help define and guide your organization’s marketing efforts.

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But there's more to this story. I'm a life-long learner and deeply committed to the art of creative thinking as an applied skill. This helps me see opportunities where others can't. 

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At Bright Point there are no cookie cutter approaches. Every business is unique. Every client deserves unique solutions. 

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There are many firms that provide marketing services.

 

What sets Bright Point apart is not just what I know, but how I think.  

Scott Lash, Bright Point founder

Want to take your marketing to the next level?

Bright Point can help. Let's get started!

Thanks for reaching out! We'll be in touch shortly.

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